Clarity for healthcare's most consequential decisions.
APIQ Consulting helps healthcare organizations, innovators and investors read the market, validate what to build and accelerate adoption, with senior strategic guidance shaped by 15 years at the intersection of healthcare quality, policy, technology and growth.
EXPERIENCE ACROSS THE HEALTHCARE ECOSYSTEM
- Health plans
- Health systems & IDNs
- ACOs
- Health tech & EHR vendors
- Data aggregators
- Medicaid & state agencies
- National associations
- Community-based organizations
Six disciplines. One integrated view of the market.
APIQ's work is organized around the three questions leaders ask when bringing something new into healthcare.
Understand the Market
Where is the market going, and where do we fit?
Market Intelligence & Strategic Foresight Surface market shifts, competitive dynamics and emerging opportunities to inform confident strategic decisions. Voice of Customer & Market Validation Capture and synthesize customer and stakeholder insight to validate ideas and strengthen market fit.Accelerate Adoption
How do we get this adopted?
Innovation Adoption & Go-to-Market Develop adoption strategies and go-to-market roadmaps that build momentum, engagement and results. Partnership & Ecosystem Strategy Identify and activate strategic partnerships that expand reach, capabilities and long-term value.Lead Through Change
How do we lead through what's next?
Healthcare AI Strategy & Readiness Guide responsible AI strategy, readiness assessments and implementation planning in complex healthcare environments. Executive Messaging & Strategic Communications Craft narratives and communications that influence stakeholders and elevate market positioning.Different perspective.
Deeper impact.
Healthcare decisions rarely sit within a single lens. APIQ works where the lenses meet: quality, policy, market intelligence, technology and communications. That is where adoption is won or lost.
Advising the organization where the work began.
Today, APIQ advises NCQA's Market Engagement & Growth team on market expansion and pipeline strategy, leading outreach and discovery conversations and surfacing market insights that inform product messaging and go-to-market priorities.
APIQ also develops training resources and market enablement materials that strengthen healthcare organizations' understanding of accreditation, quality measurement and operational readiness for value-based programs. It provides strategic advisory support to mission-driven healthcare organizations on quality strategy, policy alignment and program design.
Meet Paige Cooke, MSc
Paige Cooke is the founder and lead consultant of APIQ Consulting. She has built a career around making sense of complexity, connecting market signals, customer needs, policy shifts, emerging technologies and organizational priorities so teams can decide what matters, align and act.
Across 12 years at NCQA, she launched the organization's customer engagement sales team from the ground up, led early adoption for national accreditation programs, opened a national EHR vendor channel and served as Director of State Affairs. She brings that experience, along with postgraduate training in AI and machine learning from The University of Texas at Austin, to every APIQ engagement.
When you work with APIQ, you work directly with Paige.
- MSc, Health CommunicationsBoston University
- Post Graduate Program in AI/ML: Business ApplicationsUT Austin
- Storytelling for Policy & Social ChangeJohns Hopkins Lerner Center
- Leadership Development ProgramCenter for Creative Leadership
Senior expertise, structured around your needs.
Strategic Advisor
Ongoing guidance to navigate priorities and drive growth.
Project Partner
Focused engagement to solve key challenges and accelerate initiatives.
Workshop & Speaker
Insightful sessions that educate, align and inspire action.
Interim Leadership
Experienced leadership to drive execution and achieve results.
Thinking in public about what comes next.
In her Learning Through Oversight series, Paige examines how healthcare quality can move beyond static measurement toward continuous learning, and what AI-enabled healthcare needs in order to earn trust.
Let's talk about what's next.
Whether you're entering a new market, validating an offering, preparing for AI-enabled change or sharpening how you tell your story, a focused conversation is the best place to start.